No Magic Required

Usually when something sounds too good to be true, it is! Unfortunately making something sound too good to be true, is a great way to sell it. Imparting some “magical” or “mystical” property to a product or idea, causes the “what if” wiring that is a part of every human brain to activate. Even though a part of our brain recognizes that something is not right, there is another part of our brain that wonders; “What if it’s true?” One of the first commandments of sales is this: Fear of loss is greater than desire for gain. That’s why every car salesman you’ve ever dealt with has reminded you that if you don’t buy that car this second, it might not be there when you get back.

As I was tweeting today I came across this post from Cesar Millan:

“If you find yourself laughing at your dog’s bad behavior, stop! To a dog, the energy he senses equals affection and excitement. “

Cesar would have us believe that sensing and projecting energy are magical tools that we need to train and interact with our dogs. But as with most things, the simple truth is that patience, persistence, clear instruction, and hard work are how results are produced.

As I tweeted after Cesar’s post, dogs do not sense energy, they read body language. There is nothing magical or mystical about it. If dogs were able to sense energy, then teaching a blind or deaf dog would be a piece of cake for anyone that could produce the right energy; wouldn’t it?

It comes down to this. To train a dog you don’t need to project assertive energy, you need to present clear and instructive direction in a way your dog can understand; and the best way to do that is by proven scientific means. By using Positive Reinforcement and Classical Conditioning, the only thing magical will be the relationship you build with your dog.


Kevin, Jackie, Gavin, Annie, Tosha